Palette Writing

Role: UX/UI, Interaction and Visual Designer       Year: 2022       Tools: Figma, Usability Hub, Photoshop, Adobe XD
Project Overview
Many adults struggle to find the help that they need or feel that they can’t get help in the sense of tutoring. We want them to have access to tutors 24/7 and be matched with exactly what they need in the creative writing space.
My Contributions
Palette Writing is a tutoring service web app that I developed, from conception to execution. I was the main designer working on this app in Spring 2022.
The Problem
Giving adults the ability to find a tutor that works for them meant figuring out what most adult creative writers felt the space was lacking.
Goals
User: To find tutoring for creative writing
Business: Increase opportunity for the creative writing community to find help
Product: Create a simple but effective way to deliver tutoring services
Design Process
There is a stigma surrounding adult college students and adult learners. The main feature we wanted to focus on was finding tutors for specific subjects within creative writing. To ensure that tutees can find a tutor for their needs, filtering was introduced.
Research
To make sure features worked the way tutees needed, four rounds of usability testing was completed. Tutee needs and feedback proved crucial during testing.

The first two rounds of testing were done with low fidelity prototypes, focusing on the process of searching for a tutor. The last two rounds of testing were done with high fidelity prototypes, focusing on the process of booking a tutor.

How It Works

Homepage
The homepage is designed to make searching through genre’s easier. With an included search bar as well as preset genre’s to click through.
Searching
The process of searching has been simplified to searching by subject followed by having filters to further the search.
Tutor Page
The tutor page offers background on the tutor with options to message them for further information before booking.
Booking Process
The booking process is simplified to 3 steps: picking the date, picking the time, and confirmation.
Results
The feedback we received from tutees was extremely positive with many noting that the filtering features within sub-categories useful. The main factor for success for this web app would be signups and tutor booking.